You can then take this a step further and create a third tier of links to strengthen your second tier. This creates a knock on effect passing huge volumes of link juice and authority all the way down the chain to your site. The other advantage to this is it gives search engine spiders millions of paths and opportunities to land on your site which will further increase rankings.
Now I realize all of that probably sounds pretty confusing so let’s make things a bit easier to understand with a diagram. Here you can see your main and normally you would build a first tier of backlinks such as web 2.0 sites, blog posts, article directories and things like that. What makes tiered link building different though is you then build backlinks to each of those first tier links.
For example we might create a wiki link, blog comment and bookmark to your web 2.0 tier 1 link. This helps give the tier 1 link more strength and authority in Google’s eyes. We would then do the same for each of the tier 1 links. As you can see there is already a decent amount of link juice flowing through to the site just with 2 tiers of links in place.
What we actually want to do is repeat the process for the tier 2 links by building a third tier. The idea is to build as many tier 3 links as possible to boost the tier 2 links, which in turn boosts the tier 1 links and your site.
This is a very simplified example but hopefully you can see how powerful it is if each of your tier 1 links had 50 tier 2 backlinks, and each of those 50 tier 2 backlinks had 300 hundred tier 3 links.
It might all sound like hard work but tiered link building offers some superb benefits.
First of all it allows you to build a protective layer of tier 1 links around your site. This protective layer helps reduce the risk of getting a penalty and also means that we can take advantage of a lot of the riskier link building methods out there.
For example high PR blog networks such as ALN can be used to strengthen your tier 1 links. If they get caught out in an algo update then it is your tier 1 links that get penalized and not your main site.
Overtime your tier 1 links will become page rank 3, 4 or more which is passed onto your site. You can essentially manufacture as many relevant high rank links to your site as you want.
So what makes a good tier 1 link? First of all you should focus on only getting high quality links pointing to your site. These should be surrounded by relevant contextual content that makes sense, so no cheating by using auto generated content here. Although we do have a use for that in lower tiers.
Ideally you want your tier 1 links to come from domains Google already trusts.
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Tier 1 links are the foundation to your ranking so you want to make sure they will not get deleted or removed. Usually this isn’t a problem if you have used quality content on your first tier.
You should also have complete control of the link and be able to remove or edit it at anytime. While this isn’t essential it is a safety net that I recommend so you can quickly clean up your link profile if Google has a problem with it in the future.
Most importantly you need to be able to get the exact URL of a link in order to build a second tier of links to it.
Here are a few examples of great tier 1 links.
You could build out a set of web 2.0 mini sites that each have 5-15 pages of relevant content. Link out to related sites and include things like relevant images and videos.
Building great web 2.0 mini sites is a can of worm in itself, so I will be creating a separate video for them in the near future.
You can also get tier 1 links from things like
- Press release
- Wiki’s
- Article directories
- Social bookmarks
- Web directories
- Blog posts
- Videos
With tier 2 link we can let the quality slip a bit to increase the overall quantity of links that we build.
You still want your links to be contextual and relevant, but you can use auto generated content on a second tier without a problem. You can worry a lot less about the overall authority and page rank of the domains you are building links from as we start to move the focus away from quality and towards quantity.
You need to be able to create these links quickly and easily and also get the exact URL of the tier 2 links so you can begin to build out the third and final tier.
This means you want to be building links such as
- Article directories
- Blog and image comments
- Web directories
- Social bookmarks
- Web 2.0 and Wiki sites
- And High PR blog networks like ALN and Rank Solver
And last but not least we have tier 3 links. Tier 3 links are purely focused on quantity and we don't really care about the quality of these links at all. You can use any link type you want however you want, anything goes when it comes to tier 3 links. You will want to build as many of them as you can as quickly as you can.
You will also need a huge supply of target sites to link from as you will be building huge volumes of tier 3 links.
If possible try to get the live URLS of your tier 3 links as you can use something like an auto approve comment blast at the end of the process to index everything up.
Here are some of the link types you might used on your third tier.
Article directories, bookmarks, web 2.0, wikis and micro-blogs. Blog, image and document comments. Web directories, profiles whether that’s from forums or web 2.0 sites. Guestbooks and then things like statistic sites, ping back and trackbacks.
All of these will make great tier 3 links and you can build all of these quickly and efficiently.
Unfortunately tiered link building is one of those things that is easier said than done. Working out where to start and how everything fits together can be tricky. It is easy to get confused and give up on it all together. Don’t worry though I will step you through the entire process.
One of the toughest parts is keeping track of all the links that you have built. I recommend creating a spreadsheet for each URL you promote with 3 tabs. Tier 1, tier 2 and tier 3. Keeping things organized like that will save you a lot of time and frustration in the long run.
Creating the tiered link profile is a lot of work and it is time consuming. My tutorials will teach you all of the shortcuts and my personal tips to save time and money throughout the entire process.
Either way the reward far outweighs the effort.
To sum it all up in a slide you want to focus on building high quality tier 1 links to your site.
Then increase the strength and authority of those links with a second tier.
And finally build a third tier of links to the second tier using all of the dirtiest links you can lay your hands on.
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